The Role Of Customer Reviews And Testimonials In Small Business Marketing In 2025 is even bigger than it was a few years ago. With digital platforms and consumer expectations changing fast, how people share their experiences with local businesses makes a real impact on buying decisions. There’s a lot to know about why customer reviews … Read more
If you’re a small business owner, figuring out how to pay your people fairly and sustainably can sometimes feel like winding your way through a maze. It’s easy for things to go sideways—from paying too little (and losing talented folks) to overspending (and hurting your bottom line and damaging the salary structure of your company). … Read more
If you want to see real growth this year, it’s pretty clear that focusing on smart, creative tactics is the way forward. Small business marketing in 2025 is all about standing out, even when you’re up against big competitors. I’m going to walk you through the Top 10 Small Business Marketing Strategies To Dominate In … Read more
How to Structure Your Organization for Maximum Efficiency is a topic that comes up a lot when talking with business owners and team leaders who want their company to run smoother and get more done with fewer headaches. Putting the right structure in place doesn’t have to be overwhelming, but it does take some thoughtful … Read more
Using Equity And Profit Sharing To Attract Talent In Small Businesses is a topic that gets a lot of attention for good reason. If you run a small business, you probably know that competing for skilled employees with larger companies and startups isn’t always about salary alone. Equity in small businesses and profit sharing for … Read more
Performance-based pay might sound like something only big corporations would roll out, but small business owners can get a lot out of it too. Using incentives tied directly to results can motivate teams, boost morale, and even help a small business punch above its weight. I’m getting into why this approach can be really useful, … Read more
Salary benchmarks help small business owners figure out what they should pay themselves and their team. Running a small company means juggling lots of decisions, but one of the most confusing can be how much money to put toward compensation. I’ve talked with loads of small business owners who find setting salaries stressful, especially when … Read more
Getting pay packages right can feel pretty tough when you’re running a small business on a budget. You want to attract and keep great people, but you also need to keep your costs in check. I’ve faced this challenge myself, so I know how real the pressure can be. Competitive pay packages for small business … Read more
Setting and achieving goals as a small business leader can be a real game-changer for growth and long-term stability. When I started running my own business, I quickly realized that goal-setting wasn’t just something to do at yearly meetings. It fueled the direction for every single day. Whether you’re launching a new venture or you’ve … Read more
Running a small business means wearing a ton of different hats every day. If you’re like me, the to-do list can feel never-ending. Figuring out practical ways to delegate tasks effectively isn’t just about keeping your sanity; it actually sets the business up for smarter growth and a way more manageable workflow. Small businesses especially … Read more