The srart of the planning process. An integral parg of the business plan.
Customer segmentation is one of those marketing techniques that can feel like a magic trick when done right. By grouping customers based on shared characteristics, marketers can speak more directly to each group’s needs and wants, rather than sending out a generic message and just hoping for the best. I want to share how customer … Read more
If you’re building a business on your own, cold calling can feel like climbing a mountain in flip-flops. I’ve been there. Like a lot of solopreneurs, picking up the phone and calling strangers wasn’t exactly on my bucket list. But learning how to approach cold calling with a simple and repeatable framework totally changed things … Read more
Small business owners have a lot on their plates, from figuring out how to attract customers to battling unpredictable market shifts. What I’ve learned from running my own businesses and chatting with other owners is that market research is the unsung hero that helps you dodge problems and find golden opportunities. Instead of guessing what … Read more
Small business marketing isn’t always smooth sailing, but it’s very doable with the right approach. Anyone running a small business knows how crowded the marketplace can feel. Smart marketing strategies make a real difference, helping businesses not just survive but actually grow and stay profitable for the long run. I’ll break down practical strategies and … Read more
Small business growth can feel like an uphill climb, especially when you’re juggling all the daily demands. From my own experience running a small shop, trying out new strategies can make that adventure smoother and, honestly, a lot more exciting. Tapping into the right mix of creativity and practical methods builds a fresh path to … Read more
If you’re looking for ways to drive growth with content marketing in 2025, you’re not alone. The digital landscape keeps changing, and standing out takes a bit of creativity, some smart planning, and a willingness to try new ideas. In this post, I’ll share fresh content marketing ideas that will drive growth for your small … Read more
Affordable And Effective Paid Advertising Strategies For Small Businesses In 2025 Post Title: Staying competitive in the digital scene means making the most of paid ads, without burning through your budget. As a small business owner, I know firsthand that every dollar counts, so picking affordable paid advertising methods that actually work makes a huge … Read more
The Role Of Customer Reviews And Testimonials In Small Business Marketing In 2025 is even bigger than it was a few years ago. With digital platforms and consumer expectations changing fast, how people share their experiences with local businesses makes a real impact on buying decisions. There’s a lot to know about why customer reviews … Read more
If you want to see real growth this year, it’s pretty clear that focusing on smart, creative tactics is the way forward. Small business marketing in 2025 is all about standing out, even when you’re up against big competitors. I’m going to walk you through the Top 10 Small Business Marketing Strategies To Dominate In … Read more
Figuring out how to conduct market research for small business can really lay the groundwork for making smarter decisions, whether you’re launching a brand new venture or just want to understand your customers better. At first glance, this process might seem a bit intimidating, but taking a simple step-by-step approach makes it totally doable. Based … Read more